Google result Monday 9 November 2009 - clipAround lunch time Monday I documented the following client enquiry. I wanted the client to understand that if we wish Google to display particular text then we really have to include that text in our page; that's the simple bit; and then we need to 'engineer' the site and the page so that the particular text is displayed by Google. I gave this blog entry the title "What text do you want to come up in Google". I captured the image from the first page of google.com.au listings for a key word search on "drupal seo" mid-afternoon of the same day. The text "What text do you want to come up in Google?" is displayed prominently by google. Within 2 hours of my posting that title. Well, is that a good result? The result of course is built on SEO work I've gradually done on this site over a long period of time. The basic infrastructure has been proven, I think. And still there is more to learn and more to do.
Currently even when it is in the listings, only the site menu items are printed out. Google does not display any real text to describe the site.
It is immediately apparent to me that the design of your home page gives Google little choice but to feature your Drupal menu.